Archive for the ‘partnership’ Category

A Day in the Life Of: Head of Brand Partnerships at ATTN:

Friday, March 24th, 2017
A Day in the Life Of: Head of Brand Partnerships at ATTN:ATTN:, one of the most impactful video publishers around, works with brands and companies to create engaging, custom content across a variety of media platforms. We talk to its Head of Brand Partnerships about the company’s branded content strategy and how it’s helped ATTN: rank as the #1 publisher on Facebook in terms of 30-day average views.

How NowThis Became the Most Watched News Publisher on Facebook

Friday, May 20th, 2016
How NowThis Became the Most Watched News Publisher on FacebookNowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles

Wednesday, May 6th, 2015
Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator ProfilesMany brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator Profiles are now open to the public, and they can help you find the right creator to collaborate with.

How-to Be a Superstar YouTube Community Manager

Tuesday, January 27th, 2015
How-to Be a Superstar YouTube Community ManagerLike teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.

How-to Identify YouTube Influencers to Endorse Your Brand

Wednesday, November 26th, 2014
How-to Identify YouTube Influencers to Endorse Your BrandYouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Monday, October 27th, 2014
Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.

Brands on YouTube: Cracking the Influencer Creator Market

Thursday, October 16th, 2014
Brands on YouTube: Cracking the Influencer Creator MarketYouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?

April Fool’s 2014: How The Fans on YouTube Got the Last Laugh

Thursday, April 10th, 2014
April Fool's 2014: How The Fans on YouTube Got the Last LaughBrands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department's favorite day on the Internet? Let's review April Fool's 2014!

YouTube Brand Integration: Young Audiences and What Success Looks Like

Monday, April 7th, 2014
YouTube Brand Integration: Young Audiences and What Success Looks LikeIn the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals

Yahoo Looking to Acquire NDN, Compete with YouTube?

Tuesday, April 1st, 2014
Yahoo Looking to Acquire NDN, Compete with YouTube?Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!