Archive for the ‘politics’ Category

VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging

Monday, May 8th, 2017
VICE to #NewFronts2017: We’re Not Here For Your Fake Brand Messaging67% of VICE fans confirm that authenticity is important when buying a branded product or service, and the media publisher is going all-out to keep its target audience engaged around ad breaks with custom native content.

Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%

Monday, March 6th, 2017
Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%The political climate in the U.S. has proven to be a goldmine of comedy content for Saturday Night Live, and its online video uploads has struck a chord with many viewers, particularly on YouTube.

Real vs Fake News: Which One Is Winning in the World of Online Video?

Tuesday, December 6th, 2016
Real vs Fake News: Which One Is Winning in the World of Online Video?'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?

How The Battle of Brexit Played Out on Facebook Video

Friday, July 22nd, 2016
How The Battle of Brexit Played Out on Facebook VideoDid you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?

How The Battle of Brexit Played Out in Online Video

Friday, July 22nd, 2016
How The Battle of Brexit Played Out in Online VideoDid you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Monday, February 1st, 2016
U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.

Is the UK General Election on YouTube as Compelling as Game of Thrones?

Tuesday, May 5th, 2015
Is the UK General Election on YouTube as Compelling as Game of Thrones?The UK Electorate go to the polls this week. But in a general election that's too close to call, how are main political parties using YouTube and video marketing to reach the voter. And what has 'Game of Thrones' got to do with it?

Political Campaign Videos: Which Candidates are Winning the Viewer Vote

Monday, April 20th, 2015
Political Campaign Videos: Which Candidates are Winning the Viewer VoteOnline video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.

Candidates Miss a Trick, Ignore YouTube in Midterm Elections

Monday, November 3rd, 2014
Candidates Miss a Trick, Ignore YouTube in Midterm ElectionsGeneration C is a very powerful force in today's culture and commerce. They can be a very difficult demographic to engage using traditional media, but many candidates running for office in the 2014 U.S. midterm elections have gone after the 'Walmart Mom' swing vote, and ignored YouTube - the spiritual home of Gen C - altogether.

Four Video Ads that Define the Scottish Independence Referendum

Monday, September 15th, 2014
Four Video Ads that Define the Scottish Independence ReferendumWith the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”