Archive for the ‘reputation management’ Category

How-to Be a Superstar YouTube Community Manager

Tuesday, January 27th, 2015
How-to Be a Superstar YouTube Community ManagerLike teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.

When Does a Parody Video Become a Full-on Brand Attack?

Tuesday, January 20th, 2015
When Does a Parody Video Become a Full-on Brand Attack?The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Saturday, November 8th, 2014
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube WinChevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.

It’s Earned Media That’s Driving Brand Awareness for Uber on YouTube

Thursday, September 11th, 2014
It's Earned Media That's Driving Brand Awareness for Uber on YouTubeThe sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.

Are You Guilty of Making These 13 YouTube Mistakes?

Friday, May 23rd, 2014
Are You Guilty of Making These 13 YouTube Mistakes?YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?

Why You Should Not Disable YouTube Comments [Creators Tip #133]

Thursday, March 13th, 2014
Why You Should Not Disable YouTube Comments [Creators Tip #133]If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.