Archive for the ‘retail’ Category

How Brands Can Make the Most Out of Christmas Video Marketing

Monday, November 21st, 2016
How Brands Can Make the Most Out of Christmas Video MarketingIt's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.

Social Video Campaigns are Winning Awards for Delivering Business Results

Friday, March 4th, 2016
Social Video Campaigns are Winning Awards for Delivering Business ResultsNot only is video marketing an essential part of any brand's digital strategy, social video has been proven to return real business results, a metric that really can't be ignored. We take a look at some of the top social video campaigns according to a recent study.

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

Tuesday, May 26th, 2015
Why YouTube’s 10th Birthday Was a Missed Opportunity to Look ForwardYouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that's all great, but where are the usual strategic insights, new data and announcements of exciting feature developments we usually get when YouTube has something to celebrate?

Last Minute Holiday Gifts for the Video Enthusiast

Tuesday, December 23rd, 2014
Last Minute Holiday Gifts for the Video EnthusiastIt's never too late to buy that last minute holiday gift for the video enthusiast in your life - we have a few ideas for little, and not so little stocking fillers that will make any video creator, or watcher, smile.

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Tuesday, October 21st, 2014
Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.

YouTube Shopping is the New Window Shopping, Especially at Night

Friday, October 10th, 2014
YouTube Shopping is the New Window Shopping, Especially at NightAccording to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Thursday, April 24th, 2014
Top 500 Non-Entertainment Brands Worth 722M YouTube Views MonthlyOpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Tuesday, February 18th, 2014
Beyond Reviews: 12 Types of Product Videos Are Influencing Your CustomersZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

Monday, February 10th, 2014
Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

Video is the Next Big Analytics Wave for Everything and Everyone

Monday, January 27th, 2014
Video is the Next Big Analytics Wave for Everything and EveryoneFrom better traffic patterns to less perishable food loss, the potential for digital video as a big data source is unlimited. But we will have to choose wisely how it is used. Placing a new Starbucks? Sure. Trying to prevent crimes before they happen by profiling citizens? No thank you.