Archive for the ‘retail’ Category
It's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.
YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that's all great, but where are the usual strategic insights, new data and announcements of exciting feature developments we usually get when YouTube has something to celebrate?
OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.
YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.