Archive for the ‘Rich Media’ Category

As The Internet Grows Bigger, What Do We Do About Video?

Thursday, January 15th, 2015
As The Internet Grows Bigger, What Do We Do About Video?The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?

Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014 [Report]

Tuesday, October 21st, 2014
Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]Revenue from online advertising hit a record high in the U.S. in the first half of 2014 at $23.1 billion. Digital video ad revenue alone grew by 13% to $1.5 billion, but it's Mobile that's on target to outgrow Search and banner advertising.

How to Smash the Corporate Barriers That Kill Video Marketing Success

Friday, August 29th, 2014
How to Smash the Corporate Barriers That Kill Video Marketing SuccessIt's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

Tuesday, October 15th, 2013
Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.

How To Track Unclicked Video Ad Impressions With Google Analytics

Friday, July 12th, 2013
How To Track Unclicked Video Ad Impressions With Google AnalyticsGoogle Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.