Archive for the ‘Rovi’ Category
Yes, the contest to win the World Series starts on Wednesday. And, yes, the struggle for the White House looks like it will be won or lost in 10 battleground states. But the competition that online video marketers are watching like a hawk is the epic clash between Samsung Mobile and Apple on YouTube. Let’s call it the Battle of the Mobile Brands.
To get a ringside seat, head over to the Socialbakers Blog. On Friday, Socialbakers presented a list of the 10 most popular YouTube videos for brands in the last month (Sept. 15 to Oct. 15, 2012).
Topping the list were videos from Samsung Mobile, Rovio Entertainment, Red Bull, and Old Spice. They were followed by more videos from Rovio Entertainment and Samsung Mobile. And they, in turn, were followed by a video from Apple, which appeared in 7th place.
This is surprising because Apple announced the iPhone 5 on Sept. 12. The iPhone 5 became available in Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, the U.K., and the U.S. on Sept. 21. And the iPhone 5 rolled out in 22 more countries on Sept. 28.
So, I would have expected a YouTube video featuring the mobile brand would have ranked higher in the Socialbakers’ YouTube statistics during that timeframe. But, it didn’t.
Top 10 Most Viewed YouTube Videos By Brands: Sept. 15-Oct. 15
1. [GALAXY Note II] Introducing Samsung GALAXY Note II
Samsung Galaxy Note II has also just entered the market. Although this eight-minute video plays music similar to the one in call operating centers, it does a good job of introducing all the innovative features the mobile brand delivers to consumers. The video was published on Oct. 5 and had 14,428,834 views as of Oct. 15.
2. Bad Piggies official gameplay trailer
Rovio Mobile, the creators of the Angry Birds, claim that they’ve created the “piggest game ever”. On Sept. 18, they published the trailer to Bad Piggies and it had received over 7 million views as of Oct. 15.
3. Human-Powered Freerunning Machine – with Jason Paul
The Red Bull channel uploaded this video on Oct. 3 and it had over 5 million views as of Oct. 15. German free runner Jason Paul and his Team Farang took simple tasks and performed them in a complex and oversized manner in an abandoned factory in Hamburg.
4. Old Spice | Bed
Old Spice uploaded this video on Sept. 22. It features Greg Jennings, a wide receiver for the Green Bay Packers, who disproves the following myth: “A wise man once said: never mix business with pleasure. But when you use Old Spice Champion, mixing business with pleasure is nobody’s business.” The video had almost 4 million views as of Oct. 15.
5. Angry Birds Star Wars out on November 8!
Rovio Mobile published a video on Oct. 8 that lets fans know the Angry Birds and Star Wars universes will collide on Nov. 8 in a new game. With 3.7 million views as of Oct. 15, it appears this may be their best game to date.
6. [GALAXY Note 10.1] Art and design with Tristan Eaton
Samsung Mobile gave renowned artist and toy designer, Tristan Eaton, a Galaxy Note 10.1 to see how he would incorporate it into his art and life. This strategy proved to be very effective because people could see not only the tablet’s features, but also how they can be implemented in their everyday life. This video was published on Sept. 20 and had 3,393,438 views as of Oct. 15.
7. Apple – iPhone 5 – TV Ad – Thumb
The iPhone 5 introduced a bigger screen, but Apple still claims it is the perfect size for everything – including your thumb. The video asks: Is it a coincidence or common sense? This “thumb commercial” was published Sept. 21 and had 2,374,313 views as of Oct. 15.
8. Madden 13 PlayStation Vita Commercial
Even if you’re not a Playstation fan, you should watch this video just for the fun of seeing a grown up man do the peacock dance. The main message is that the console quality gaming is so good that you can play like you do at home. This video was uploaded on Sept. 17 and had 2,266,526 views as of Oct. 15.
You will either love or hate this Levi’s video, with probably nothing in between. It’s based on a poem that wants you to believe that Levi’s isn’t just about looking good, but also about doing good. Published on Oct. 4, this video had 2,256,425 views as of Oct. 15.
10. Bad Piggies Cinematic Trailer
If watching the Bad Piggies game tutorial wasn’t enough, you can watch this film trailer-like video. It was published on Sept. 17 and had 2,205,676 views as of Oct. 15.
So, what can online video marketers learn from these rankings? Yes, Samsung Mobile is beating Apple in the early phase of the Battle of the Mobile Brands. But, as Captain John Paul Jones once said, “I have not yet begun to fight!”
I have done it! I have convinced Mark to unchain me from the desk and get me to an upcoming show. The show is, obviously, Streaming Media West 2012 which will be held at the Hyatt Regency Century Plaza in L.A. October 30-31. Oh, Halloween in LA, does it get weirder than it usually is?
I thought that, since I should figure out what I was going to sit in on myself I might also give you a glimpse into some of the stellar things going on at the show (here's the full agenda).
Pre-Conference Seminars, Monday Oct. 29th
Monday sees the pre-conference seminars kicking in with some talks about getting your video prepped for a Flash & HTML5 world in regards to encoding and planning. Later the series looks at servers and 'the cloud' as well as the next generation video player.
- SM1: Encoding for Flash, Mobile, and HTML5
- SM2: Planning Online Video Deployment for HTML5 and Flash
Day 1 – Tuesday, October 30, 2012
When the show kicks off on Tuesday two Samsung VPs will take the Keynote spot before the first sessions take place. I'm torn really. Do I go to the round table, Social TV, Where's the Money?, or do I hit the TVGuide presentation, How Super-Savvy Viewers Are Transforming the Future of TV? Tough one, being a super-savvy viewer myself. The second seems to be based on some recent research by TV Guide, so I think that will earn the check mark.
The second session of the day is even more difficult. I should probably, from a journalist standpoint, go to The Current State of MPEG-DASH in the Industry since it's probably going to be a big thing moving forward. But then I'll miss out on Balancing the Viewer Experience and the Need to Monetize which would be super awesome content to come back and tell you all about along with Smart TV or Dumb TV which is going to look at what should be done with smart TVs. I might need some help here, which do you want me to report back to you on, provided you won't be at the show? I'm leaning toward the need to monetize but still might end up at the MPEG-DASH one I guess.
After lunch that day it's a bit easier because the session titled Is there a Killer App for TV or is TV the Killer App? isn't massively interesting to me because I think the other two might have more information that I could write about. Continuing the MPEG-DASH discussion is Making DASH Workable, the DASH-264 Recommendation and the third session could be really great Choosing a Live Streaming Encoder could supply me with a good deal of actionable take away information for you all.
The early afternoon session is another tough choice as the sessions include, Simplify Video Delivery and Slash Your Up-Front Costs by Using the Cloud which is being run by Wowza while The Future of Digital Entertainment in a Multiscreen World is a round table with people from Dolby, Samsung, CBS and Starz and could be the most interesting of the three, the third being Over-the-top, and Into your Bank Account which is talking about monetizing TV Everywhere.
Maybe I need to clone myself. I have a degree that sort of taught me how to do that you know.
The last session of the day is an easy choice and I'll be at Currency vs. Measurement in Online Video, which will prove highly interesting because it's looking at how to put a price on it all and deciding on its value. The other sessions are How Huffington Post Built Its Live Video Network, which I'm not all that impressed with yet, and Encoding Video for HTML5 which we've talked about several times in the past here.
Whew! That is just the first day!
Day 2 – Wednesday, October 31, 2012
Roku kicks off day two with the keynote slot and then the first session gets swinging. Now while I would love to go to Best Practices for Planning Your Live Streaming Event, I will be at Brand Safety in the Online Video Advertising Market because that's right in my wheelhouse. The third session is Deconstructing Content Offerings for the Second Screen which, while interesting, is trumped by the video advertising session for me.
After that I will most likely be at the How-to session Creating a DASH-264 Player because the other two sessions Virtual Coffee Tables and TV App Graveyards and Choosing an Enterprice-Class Video Encoder seem to have less that I will be able to bring back to help you all out. I know MPEG-DASH and DASH-264 are going to become major pieces of online video soon so I want to be sure to be armed with all the info I can to help you get it implemented.
During the next session I might sit in on Monetization and Distribution Design Across Broadcast and OTT Environment and if it proves to be not all I hope I'll head to the device demos of the Vizio Co-Star and the Livestream Broadcaster, the second being far more interesting than the first there as it could have some cool potential for our audience here. The third is a case study on Building and Deploying HTML 5 Video Experiences at Viacom which could be interesting but not as much as these others for me.
The show ends with two interesting sessions which are Best Practices for Measuring Performance of Streaming Video and a round table on Best Practices for Migrating to a Cloud-Based Encoding Platform. That second has Jeff Malkin from Encoding.com while the first is run by Amazon Web Services. Both could be super interesting.
Help Me Decide What to Report On
So thoughts? Any of these sessions you really want me to go to and report back on my findings? Consider me your personal field agent and give me some thoughts on what you'd want me to return with in the comments!
You can register for Streaming Media West 2012, the Enterprise Video Conference, or both at the Streaming Media registration page. Use code RLS12 and get a special ReelSEO reader discount.