Archive for the ‘share of voice’ Category

How YouTube Influencers are Driving Sigma Beauty’s Success

Friday, September 5th, 2014
How YouTube Influencers are Driving Sigma Beauty’s SuccessIs it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.