Archive for the ‘sony’ Category

Best Branded Vines of the Week: 6th August 2014

Wednesday, August 6th, 2014
Best Branded Vines of the Week: 6th August 2014In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Friday, June 13th, 2014
Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!

Best Vines of the Week: 12th June 2014

Thursday, June 12th, 2014
Best Vines of the Week: 12th June 2014Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week's round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Wednesday, June 4th, 2014
YouTube Tells Indie Music Publishers to Sign Up or Lose OutMusic has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.

Branded Videos Total Over 2.4B Views in Q1 2014

Wednesday, April 30th, 2014
Branded Videos Total Over 2.4B Views in Q1 2014VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!

5 Best Branded Vines of the Week: 30th April 2014

Wednesday, April 30th, 2014
5 Best Branded Vines of the Week: 30th April 2014The best Vines of the last 7 days include a trip around a full-blown fashion show in 6 seconds, a Doritos/Cheetos mash-up that's too hot even for T-Rex, the launch of Samsung's new Kzoom smartphone, and confirmation on how a handy new phone charger can save you from the world's most boring magazine.

Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable Hangout

Monday, April 21st, 2014
Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable HangoutThe cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.

Capture Your Best PS4 Gaming Moments Via HDMI Soon!

Wednesday, March 19th, 2014
Capture Your Best PS4 Gaming Moments Via HDMI Soon!Sony is tearing down, or more accurately, building a gate in the walled garden that is the Playstation 4 HDMI stream. They announced recently that a couple updates would allow for video capture via the HDMI signal in the near future. Plus, some better collaboration with Twitch and Ustream. Are they getting soft on video copyright protection? Ha! Don't make me laugh...this IS Sony after all.

Chromecast: Future of TV Everywhere or a Waste of $35?

Monday, February 10th, 2014
Chromecast: Future of TV Everywhere or a Waste of $35?Chromecast may be as cheap as chips to buy, but not every TV, cable, or other broadcast provider is on board, and many may never be. Amazon, Apple, Microsoft, Sony and Comcast have their own plans for distribution, and Chromecast probably isn't on any of their lists.

4K and the New Entertainment Ecosystem: Hype or Reality?

Monday, February 3rd, 2014
4K and the New Entertainment Ecosystem: Hype or Reality?Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?