Archive for the ‘sony’ Category
Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!
Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.
VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!
The best Vines of the last 7 days include a trip around a full-blown fashion show in 6 seconds, a Doritos/Cheetos mash-up that's too hot even for T-Rex, the launch of Samsung's new Kzoom smartphone, and confirmation on how a handy new phone charger can save you from the world's most boring magazine.
Sony is tearing down, or more accurately, building a gate in the walled garden that is the Playstation 4 HDMI stream. They announced recently that a couple updates would allow for video capture via the HDMI signal in the near future. Plus, some better collaboration with Twitch and Ustream. Are they getting soft on video copyright protection? Ha! Don't make me laugh...this IS Sony after all.