Archive for the ‘sports’ Category

5 Brands and Publishers Killing It with Instagram Video in 2017

Monday, April 17th, 2017
5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

User-generated March Madness Videos Explode on Instagram

Thursday, April 6th, 2017
User-generated March Madness Videos Explode on InstagramEngagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

WWE’s Raw Ingredient to Video Smackdown Success: Epic Storytelling

Tuesday, March 7th, 2017
WWE’s Raw Ingredient to Video Smackdown Success: Epic StorytellingThe WWE generated a staggering 660M views across the main social video platforms in January 2017, but the raw ingredient to WWE’s smackdown success isn’t just professional wrestling; it’s epic storytelling.

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

Monday, February 6th, 2017
What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

How Red Bull Quietly Changed its Video Marketing Strategy

Friday, January 13th, 2017
How Red Bull Quietly Changed its Video Marketing StrategyThese days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the industry looks to its campaigns for inspiration. So how is Red Bull reaching more of its target audience?

NBC’s Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

Tuesday, August 23rd, 2016
NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins GoldThe 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Why Brands Need to Take Notice of Instagram Stories

Thursday, August 11th, 2016
Why Brands Need to Take Notice of Instagram StoriesInstagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage.

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

Thursday, July 9th, 2015
Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

Wednesday, March 25th, 2015
NCAA #MarchMadness 2015 is a Slam Dunk for Instagram VideoMarch Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

Wednesday, March 25th, 2015
March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.