Archive for the ‘study’ Category

How Luxury Brands Perform Differently When it Comes to Online Video [Report]

Wednesday, April 12th, 2017
How Luxury Brands Perform Differently When it Comes to Online Video [Report]How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

Friday, June 3rd, 2016
Video Will Account for 70% of All Mobile Traffic by 2021 [Report]A new report predicts that video will account for a staggering 70% of all mobile data traffic in 2021. That's an increase of 55% over the next 5 years.

73% of B2B Marketers Say Video Positively Impacts Marketing ROI

Tuesday, November 3rd, 2015
73% of B2B Marketers Say Video Positively Impacts Marketing ROIA new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.

By 2019, 80% of the World’s Internet Traffic Will Be Video [Cisco Study]

Thursday, June 11th, 2015
By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world's total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as high as the global population!

We’re All Watching More Video on Our Smartphones and Tablets [Study]

Wednesday, June 10th, 2015
We're All Watching More Video on Our Smartphones and Tablets [Study]Two new studies confirm that viewers are watching more video via their mobile devices, and the mobile device of choice for online video consumption is Apple. 48% of smartphone and tablet owners are also using apps to access that video content.

How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]

Wednesday, May 13th, 2015
How-to Videos: 1 in 3 Will Purchase a Product After Watching a Tutorial [Study]Searches for "how-to" do something on YouTube are growing 70% year-on-year. Around 1 in 3 millennials confirm that they will go on to purchase a product as a direct result of watching a tutorial that features it, with beauty and DIY being two of the most searched-for "how-to" subjects.

How Coca-Cola is Sharing its Sustainability Story via YouTube

Friday, April 17th, 2015
How Coca-Cola is Sharing its Sustainability Story via YouTubeCoca Cola has made sustainability part of its core policy, and the transnational company is using video marketing and social media to push that message to consumers.

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

Thursday, November 13th, 2014
Facebook Accounts for 60% of Global Video Shares, Twitter 14%  [Report]There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

Friday, October 24th, 2014
Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.

18-34 Year Olds Are Watching 53% More Online Video [Study]

Monday, September 8th, 2014
18-34 Year Olds Are Watching 53% More Online Video [Study]With digital video now available on an unprecedented number of devices, U.S. based 18-34 year olds are watching 53% more of it than this time in 2013. But don't be fooled into thinking that it's just the Millennials who are consuming more online video. Those aged between 50 and 64 are watching 60% as much, while those of us lucky enough to fall into the 35-49 age bracket are watching 80% more.