Archive for the ‘SVoD’ Category

Netflix Won’t Own Binge-Viewing for Much Longer

Monday, July 21st, 2014
Netflix Won’t Own Binge-Viewing for Much LongerThese days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.

AOL Partners with Miramax on Free Movie Streaming

Wednesday, April 23rd, 2014
AOL Partners with Miramax on Free Movie StreamingMiramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

Elmo And The Cookie Monster Have Fun Launching Their Own SVOD

Wednesday, April 9th, 2014
Elmo And The Cookie Monster Have Fun Launching Their Own SVODSesame Street has launched a new subscription video on demand service that delivers full-length TV episodes of Sesame Street online. Subscription costs $3.99 per month or $29.99 per year and the site is ad-free as well as fully optimized for viewing across all screens,

Long Form Content Mobile Viewing Growth Continues, Who’s Watching?

Tuesday, April 1st, 2014
Long Form Content Mobile Viewing Growth Continues, Who's Watching?Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Wednesday, January 29th, 2014
Pre-roll Ads Most Tolerable Video Ad Format [Report]Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.

Netflix Top of SVOD List, RedBox Leads in Pay-Per-Rental Category [Report]

Wednesday, December 11th, 2013
Netflix Top of SVOD List, RedBox Leads in Pay-Per-Rental Category [Report]Digitalsmith's Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion's share of the Subscription Video on Demand market with 41% - no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.