Archive for the ‘Techsmith’ Category

Videos Are Coming to the App Store: Tips for Marketers and Developers

Thursday, September 11th, 2014
Videos Are Coming to the App Store: Tips for Marketers and DevelopersWith more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.

5 Lessons All Small Brands Can Learn About Video Marketing

Tuesday, August 19th, 2014
5 Lessons All Small Brands Can Learn About Video MarketingTechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

Thursday, June 19th, 2014
How TechSmith Optimizes YouTube Custom Thumbnails For ViewersThere are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .

Made An Awesome Video? Enter The TechSmith ScreenChamp Awards Today

Tuesday, October 8th, 2013
Made An Awesome Video? Enter The TechSmith ScreenChamp Awards TodayReelSEO readers have just a few more days to enter TechSmith's 2013 Screenchamp Awards for the best screen recorded videos of the past year. The team behind Camtasia are giving away some great prizes including a Canon T5i camera and accessories.