Archive for the ‘television’ Category

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

Thursday, April 13th, 2017
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

Thursday, March 23rd, 2017
CNN: Billions of Online Video Views Means it’s More Than Just a Cable News NetworkVideos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it's a prime target for online advertisers who want to reach news junkies.

Real vs Fake News: Which One Is Winning in the World of Online Video?

Tuesday, December 6th, 2016
Real vs Fake News: Which One Is Winning in the World of Online Video?'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?

A Day in the Life: BBC Worldwide’s YouTube Channel Manager Thomas Martin

Tuesday, September 6th, 2016
A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas MartinBBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

Monday, August 8th, 2016
2016 Olympic Games: Vital Lessons in Tent-Pole Video MarketingThe 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

TV Sized Football Audiences on YouTube for UEFA Euro 2016

Friday, June 10th, 2016
TV Sized Football Audiences on YouTube for UEFA Euro 2016Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements.

TV Sized Football Audiences on YouTube for UEFA Euro 2016

Friday, June 10th, 2016
TV Sized Football Audiences on YouTube for UEFA Euro 2016Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements.

The Fine Bros Backlash and the Problem with Licensing Video Content

Sunday, January 31st, 2016
The Fine Bros Backlash and the Problem with Licensing Video ContentThis week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the copyright. We take a look at the details.

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

Tuesday, November 17th, 2015
62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube CreatorAs more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.

The New Video Marketing: Community, Not Content, is King

Tuesday, November 10th, 2015
The New Video Marketing: Community, Not Content, is KingThe online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.