Archive for the ‘United Breaks Guitars’ Category

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Tuesday, June 17th, 2014
Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup AdsOn YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren't responding to this particular meme.

Earned Media Rankings on YouTube Have Arrived with Octoly

Tuesday, November 19th, 2013
Earned Media Rankings on YouTube Have Arrived with OctolyDid you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.