Archive for the ‘user experience’ Category

Facebook Video: Expert Insights & Latest Best Practices [Interview]

Thursday, December 8th, 2016
Facebook Video: Expert Insights & Latest Best Practices [Interview]Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practice around getting the most out of your Facebook video marketing strategy.

Meet The Brands Who Broke Into the Mainstream with YouTube

Monday, March 7th, 2016
Meet The Brands Who Broke Into the Mainstream with YouTubeYouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

Friday, January 29th, 2016
Rediscovering Online Video: How YouTube Recommends to a Viewer Without an AccountA month into a project to rediscover online video in 2016, and we've noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of video content on various platforms without being forced into signing up as a user.

How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

Wednesday, March 25th, 2015
How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.

How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

Wednesday, March 25th, 2015
YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.

How GoPro and ULTA Beauty Get Video Embedding Right

Tuesday, March 17th, 2015
How GoPro and ULTA Beauty Get Video Embedding RightWe take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.

How GoPro and ULTA Beauty Get Video Embedding Right

Tuesday, March 17th, 2015
We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.

As The Internet Grows Bigger, What Do We Do About Video?

Thursday, January 15th, 2015
As The Internet Grows Bigger, What Do We Do About Video?The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Thursday, November 20th, 2014
Are Brands Wasting Money on YouTube Custom Channels? [Infographic]Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

Tuesday, September 16th, 2014
Correct Vertical YouTube Videos With This Nifty 2 Second TrickAlthough it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that's not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to make the viewing experience more bearable. By taking a couple of seconds to install the following bookmarklet, you can transform any video on YouTube that's been filmed in vertical into something much more watchable - hurrah!