Archive for the ‘Video Marketing’ Category
'La La Land' looks set to pick up a truckload of trophies at the Academy Awards, but which Best Picture nominated movie trailers for the 2017 Oscars found the most engagement with viewers online? We take a look, and join YouTube movie experts CinemaSins as they provide some commentary on the trailers themselves.
The world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.
These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the industry looks to its campaigns for inspiration. So how is Red Bull reaching more of its target audience?
Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now. Download our brand new Facebook Live playbook today to get the best tips and advice for your campaigns.