Archive for the ‘Video Marketing’ Category

8 Killer Content Ideas for Facebook Live Video

Friday, March 10th, 2017
8 Killer Content Ideas for Facebook Live VideoPublishers and brands who want to step up their live content game don’t need to look any farther than Facebook Live. We bring you 8 killer content ideas to make the most out of your Facebook Live strategy.

3 Big YouTube Numbers Video Marketers Need to Care About

Friday, March 3rd, 2017
3 Big YouTube Numbers Video Marketers Need to Care AboutSome pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?

Friday, February 24th, 2017
#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?'La La Land' looks set to pick up a truckload of trophies at the Academy Awards, but which Best Picture nominated movie trailers for the 2017 Oscars found the most engagement with viewers online? We take a look, and join YouTube movie experts CinemaSins as they provide some commentary on the trailers themselves.

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Wednesday, February 22nd, 2017
Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

What Marketers Need to Know About the Changes Coming to Facebook and YouTube

Tuesday, February 21st, 2017
What Marketers Need to Know About the Changes Coming to Facebook and YouTubeBoth Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Monday, February 13th, 2017
Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?We all know the New England Patriots walked off with the 2017 Super Bowl trophy, but which of this year's much-hyped Super Bowl ads won the big game for brands and their marketing agencies?

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

Monday, February 6th, 2017
What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Tuesday, January 31st, 2017
Super Bowl Commercials Are Just the Tip of the Iceberg in Video AdvertisingSuper Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

How Red Bull Quietly Changed its Video Marketing Strategy

Friday, January 13th, 2017
How Red Bull Quietly Changed its Video Marketing StrategyThese days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the industry looks to its campaigns for inspiration. So how is Red Bull reaching more of its target audience?

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

Monday, January 9th, 2017
Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now. Download our brand new Facebook Live playbook today to get the best tips and advice for your campaigns.