Archive for the ‘viral video chart’ Category

Who Loves Monty the Penguin More? Facebook vs YouTube

Monday, November 10th, 2014
Who Loves Monty the Penguin More? Facebook vs YouTubeThe world is going crackers for Monty the Penguin, but does the success of the video campaign on Facebook signal the death knell for YouTube? Nope, far from it. John Lewis are pouring money into advertising and marketing on both platforms to reach as many viewers as possible.

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Monday, October 13th, 2014
Facebook Premium Video Ads Aren’t Making the Social Network New FriendsFacebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren't the “game changer” that some had predicted, and advertisers shouldn’t expect Facebook users to go wild when they see them.

The Top 20 Most Shared Online Video Ads For July 2014

Friday, August 1st, 2014
The Top 20 Most Shared Online Video Ads For July 2014‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.

Celebrate Independence Day with a Video Break and a Tea Party

Friday, July 4th, 2014
Celebrate Independence Day with a Video Break and a Tea PartyThe 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous - but hidden - internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)

The Top 20 Most Shared Online Video Ads For June 2014

Wednesday, July 2nd, 2014
The Top 20 Most Shared Online Video Ads For June 2014World Cup ads predictably dominated last month's most shared video ads. With the biggest sporting event on the planet in full swing, it's no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira's collaboration with yoghurt brand Activia "La La La" leads the way.

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Thursday, June 26th, 2014
Official World Cup Sponsors Losing Out in Video Ad Social SharesWhen it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren't officially partnered with FIFA.

The Top 20 Most Shared Online Video Ads For May 2014

Monday, June 2nd, 2014
The Top 20 Most Shared Online Video Ads For May 2014Just where is the line between music video and full-blown ad? If last month’s most shared video ads are anything to go by, it’s a question we are going to be asking more and more this year. Strutting its stuff in the number one spot is a video that could equally be argued as either - “La La La Brazil 2014”, from Danone and Shakira.

The Top 20 Most Shared Online Video Ads For April 2014

Friday, May 2nd, 2014
The Top 20 Most Shared Online Video Ads For April 2014This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic - from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.

Viral Video Predictions Of The Week: Now Including Vine and Instagram

Monday, April 28th, 2014
Viral Video Predictions Of The Week: Now Including Vine and InstagramWe're adding Vine and Instagram short-form videos to our Viral Video Prediction Chart this week, and we'll count those videos as viral if they double their shares within the next 7 days. These are our predictions.

Viral Video Predictions Of The Week: Sex, Shakira and Sherlock Holmes

Monday, March 31st, 2014
Viral Video Predictions Of The Week: Sex, Shakira and Sherlock HolmesLet's get our crystal ball out and predict the videos that could go viral in the next 7 days. Do It For Denmark! which aims to boost the falling birth rate of that country by encouraging Danes to have as much sex as they can on holiday, looks like it may be a clear winner.