Archive for the ‘watch time’ Category

3 Big YouTube Numbers Video Marketers Need to Care About

Friday, March 3rd, 2017
3 Big YouTube Numbers Video Marketers Need to Care AboutSome pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Tuesday, January 31st, 2017
Super Bowl Commercials Are Just the Tip of the Iceberg in Video AdvertisingSuper Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

The Top Trends and Insights for Video Marketing in 2017

Wednesday, January 4th, 2017
The Top Trends and Insights for Video Marketing in 2017In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Top 5 Most Influential Female Saudi Arabia Creators on YouTube

Monday, November 28th, 2016
Top 5 Most Influential Female Saudi Arabia Creators on YouTubeDid you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now.

The Value of YouTube’s New End Screens Feature for Brands and Publishers

Thursday, November 3rd, 2016
The Value of YouTube's New End Screens Feature for Brands and PublishersYouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Wednesday, September 28th, 2016
Online Video Metrics that Really Matter for Media Companies, Publishers, and CreatorsOver the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

NBC’s Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

Tuesday, August 23rd, 2016
NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins GoldThe 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Most Popular YouTube Creators February 2017 – YouTube Channel Rankings

Wednesday, July 20th, 2016
Most Popular YouTube Creators February 2017 – YouTube Channel RankingsVideos uploaded to YouTube in February 2017 generated over 131 Billion views, and music, and music-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

VidCon 2016: Top Experts to Unlock Video Industry Secrets

Tuesday, March 22nd, 2016
VidCon 2016: Top Experts to Unlock Video Industry SecretsThe VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!

YouTube and the Frustration with Curated Video Content

Thursday, March 3rd, 2016
YouTube and the Frustration with Curated Video ContentMany of us use YouTube to discover video content by unknown creators, and to uncover different content from creators we know and love. But it can be frustrating when YouTube's front page algorithm consistently returns curated content that we're not interested in watching, or pushes certain creators and verticals over others.