Archive for the ‘World Cup 2014’ Category

Social Video Lessons Every Marketer Should Learn from the World Cup

Monday, July 21st, 2014
Social Video Lessons Every Marketer Should Learn from the World CupThe World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

Thursday, June 12th, 2014
World Cup Ads Outperform Super Bowl Even Before Ball Is KickedThe FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.

Viral Video Predictions Of The Week: Kissing is the New Black

Monday, April 21st, 2014
Viral Video Predictions Of The Week: Kissing is the New BlackKissing girls in real life, the new trailer for season two of 'Orange is the New Black', a stunning soccer goal, a brilliantly funny routine from an air stewardess, and a lion vs man stand-off. But which one is going to be the most viral video of the next seven days? These are our predictions.

Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad Games

Thursday, April 3rd, 2014
Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad GamesWith around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor.

Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]

Sunday, March 30th, 2014
Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.