Archive for the ‘Yahoo’ Category

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

Tuesday, April 18th, 2017
Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the LightsDigital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

8 Reasons Why Consumers Will Watch and Engage With Your Video

Wednesday, September 14th, 2016
8 Reasons Why Consumers Will Watch and Engage With Your VideoDid you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

8 Reasons Why Consumers Will Watch and Engage With Your Video

Wednesday, September 14th, 2016
8 Reasons Why Consumers Will Watch and Engage With Your VideoDid you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Translate Your Closed Captions & Reach a Wider Global Audience

Friday, October 24th, 2014
Translate Your Closed Captions & Reach a Wider Global Audience80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.

Forget Video Marketing, It’s All About Social Media Marketing

Monday, August 25th, 2014
Forget Video Marketing, It’s All About Social Media MarketingPerhaps online video marketers and video content producers would get a seat at the table and bigger budgets if they positioned YouTube as the second largest social media site instead of the largest video sharing site. YouTube only started to get serious attention when it passed Yahoo! in October 2008 to become the second largest search engine. Maybe it’s time to promote YouTube as the second largest social media site, too.

Why Google Is Right To Be Worried Over Yahoo’s Plan to Rival YouTube

Monday, June 2nd, 2014
Why Google Is Right To Be Worried Over Yahoo’s Plan to Rival YouTubeYouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google's video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.

Video Wars: YouTube Versus the Rest of the World

Thursday, May 22nd, 2014
Video Wars: YouTube Versus the Rest of the WorldYouTube is, and has been for much of the past decade, the single most dominant force in on-line video. But it's becoming less relevant for video creators as options amass. Now that companies like YouTube, and Netflix, have all contributed in lowering bandwidth costs, the market is ripe for opportunity and change.

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Friday, April 18th, 2014
One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

Tuesday, April 15th, 2014
AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube ChannelThe new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.

Endemol Beyond Opens its Doors to Video Content Partners

Tuesday, April 8th, 2014
Endemol Beyond Opens its Doors to Video Content PartnersSince its launch in November 2013, Endemol Beyond USA has already signed up big name creative talent like Courtney Love, Pitbull and MattyB. Now, the Premium Content Network is opening its door to content creators who want to join up and become part of the talent.