Archive for the ‘YouTube Analytics’ Category

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

Wednesday, April 26th, 2017
AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest TrendsArtificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

3 Big YouTube Numbers Video Marketers Need to Care About

Friday, March 3rd, 2017
3 Big YouTube Numbers Video Marketers Need to Care AboutSome pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Wednesday, October 5th, 2016
Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Wednesday, September 28th, 2016
Online Video Metrics that Really Matter for Media Companies, Publishers, and CreatorsOver the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

A Day in the Life: BBC Worldwide’s YouTube Channel Manager Thomas Martin

Tuesday, September 6th, 2016
A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas MartinBBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.

Do You Really Know the Impact of Social Video on Your Brand?

Tuesday, March 1st, 2016
Do You Really Know the Impact of Social Video on Your Brand?With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.

When Should You Promote Video Content with Paid Media?

Thursday, January 28th, 2016
When Should You Promote Video Content with Paid Media?Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.

Why Are Advertising Executives Rooting for Facebook Video Ads?

Tuesday, April 28th, 2015
Why Are Advertising Executives Rooting for Facebook Video Ads?A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.

How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]

Wednesday, March 18th, 2015
How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.

How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]

Wednesday, March 18th, 2015
YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.