Archive for the ‘YouTube Partner’ Category

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

Thursday, April 13th, 2017
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Tuesday, March 28th, 2017
Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

Tuesday, June 23rd, 2015
YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Is YouTube Really Now Worth More Than $70 Billion?

Monday, June 1st, 2015
Is YouTube Really Now Worth More Than $70 Billion?Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Monday, February 2nd, 2015
Super Bowl 2015: Video Marketing Lessons from Fake Video AdsSome of the biggest names on YouTube were invited to create fake Super Bowl ads for this year's game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing advice. Did you watch them all?

How-to Be a Superstar YouTube Community Manager

Tuesday, January 27th, 2015
How-to Be a Superstar YouTube Community ManagerLike teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.

Online Video Marketers Need to Stick to a YouTube-First Strategy

Monday, January 12th, 2015
Online Video Marketers Need to Stick to a YouTube-First StrategyFacebook is waving a big flag about its current video success, but the social networking site hasn't replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.

How-to Set Up YouTube’s Fan Funding Tip Jar Feature

Monday, December 8th, 2014
How-to Set Up YouTube's Fan Funding Tip Jar FeatureDo you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

Monday, December 1st, 2014
What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers300+ hours of video are being uploaded to YouTube every minute. That's 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding against it, and for creators who want to benefit from monetization?

A Brief History of Video Marketing on YouTube

Monday, November 17th, 2014
A Brief History of Video Marketing on YouTubeThe history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.