Yahoo Enters Mobile Social Media with the Acquisition of Koprol
Yahoo is on an aggressive expansion spree. Following the announcements of an extended partnership with Nokia, now Yahoo is aiming at entering the mobile social media.
Reports claim that Yahoo has acquired Koprol, a social networking start-up based in Indonesia. The move is aimed at making its presence felt in the mobile market.
Koprol, which is a social networking site, specializes in mobile networking that allows the users to share photos with their friends and search for places based on data of the location.
Following the buyout from Yahoo, Koprol would continue to maintain its base in Jakarta, Indonesia. Further all the employees would be converted to the Yahoo team.
In a blog post, Koprol noted that many of its planned features would soon be rolled out as the company now has access to more resources.
In the wake of being hit extremely hard by Google, Yahoo is determined to mark its place in the mobile sector.
The partnership of Yahoo and Nokia is aimed at enhancing the mobile offerings for search, mapping, e-mail, and instant messaging.
Though Yahoo has been successful in partnering with Nokia and buying Koprol, still it has a long way to go in becoming the top notch player of the market.
